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“Computers can never replace the genius of human mind in terms of
creativity in apparels”
Not one to follow the usual trends, this ace Delhi designer believes that
clothes reflect personality. With couture range that boasts of sensuous
chiffons, georgettes, organzas, gold tissue and net with shading in lime and
yellow, gold and white she is also model for Aviance. A product of Fashion
Institute of Design and Merchandise in Los Angeles who, before establishing her
signature style of underplayed chic in the domestic fashion industry, she has
worked with Fashion Destination in Los Angeles where she designed their
contemporary fashion division. It was only towards the end of '96 that she set
her eyes on the Indian market and set up her own label. And, after the usual
teething troubles, finally, she began retailing her line at Carma in Delhi. And,
if you’re a fashion freak you cannot miss out on her designs available in other
parts of India as well - Xenon and Intrigue in Kolkata, Oorja in Hyderabad and
Heritage in Delhi. NRI’s may check her lines out at Westside in Dubai. Yes,
she’s none other but fashion designer Monisha Bajaj in an
exclusive interview with NetVarsity.com.
Q1: What is the relevance of computers in the field of fashion
designing? Is the usage of computer extensive at your end?
A:1 With ease of communication and accessibility, not to forget e-business, I
think computers have a great role to play in the fashion world of tomorrow.
However, as for me, as I am more into couture, computer aided designing is not
an integral part. Most of my designs are Indian and Indo-western, designs of
which are created mostly in a traditional way i.e. on paper and so on. According
to me, the applicability of computers is much more when it is for mass
production.
Q2: But, don’t you feel the need to do so?
A2: Not really because as I said earlier, we are not into mass production so the
need doesn’t arise.
Q3: Do you think that with the aide of computers there is a
revolution of sorts in the filed of fashion designing?
A3: Yes, there’s no doubt that computers have brought in a revolution of sorts
in every field today. Communication, information has become far more easy.
Q4: Do you think that a greater emphasis on fashion designing
through computers is one of the reasons that the traditional handwork crafts are
dying out?
A4: Not at all. This will never happen. Computers will just help in peripheral
activities but will never replace the traditional arts and crafts of the
country. They will just aid us and make process quicker.
Q5: What do you think about e-business over the net where people can
actually buy apparels over the net?
A5: I think this field has a vast scope. In fact, this is the only place we use
the computers. For eg if there’s a hand embroidery sample that has to be sent
out of station or some kind of clarification then it can be done so quickly.
Besides, if we look into the international market or focus on the Indians living
abroad, there is a huge tendency by them to shop over the net. In a nutshell,
keeping that in mind, I think there’s a huge scope in e-business of apparels
over the net.
Q6: Can fashion designing be termed as fashion technology tomorrow?
A6: No, this can never happen since designing is a creative process and
computers can never replace the human mind. They can simply aid the process.
Q7: Finally, coming to the lighter of our talk, what is the ideal
Monisha Bajaj style of clothing?
A7: Very understated, very chic, and very sensual with not too much embroidery
and emphasis on style.br />
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